Jeep ® grew out of the Allies during World War II to use Willis (Willys) MB cars. In 1940, the U.S. military established a Willys MA model programs, drawing on a Ford, Bantam 2 models some of the characteristics of re-design of the Willys MB off-road vehicles, the standardization of the earliest achievements of this “Jeep ®” cars.
Jeep ®, once used, the illustrious military exploits. In each theater, Jeep ® has played many roles: stretchers, machine guns, planes, reconnaissance vehicle, light trucks, front-line vehicles, firearms and ammunition and transportation. During World War II about 600,000 Jeep ® vehicles join the fighting ranks of the “battlefield taxi” in its name demonstrates Jeep ® product’s success. After the war, people are still very fond of-performance Jeep ®, and immediately use them for forestry and land reclamation, using a robust and reliable features of the Jeep ® to rebuild their homes.
Since then, Jeep ® with his own outstanding qualities inherent into years of peace, and have been improved again and again becoming a perfect, of course, the share of raw passion and wild retained so far, to become the brand of a car landscape, and that in 1950, the Jeep ® trademark registration in the subsequent period of more than 60 years has remained a strong vitality.
In 1953, Kaiser bought Willys-Overland company’s depot, renamed Willys Motors. In 1963, Willys Motors officially changed its name to Kaiser Jeep Corporation. In 1970, the acquisition of American Motors Corporation
Kaiser Jeep Corporation, the successful expansion of Jeep ® product line for the Jeep ® has shaped a new image of the 70s – to drive Jeep ® mountains is a funny thing! In 1987, Chrysler merged with American Motors Corporation, Jeep ® has also become a major brand Chrysler.
In the past 60 years, Jeep ® brand has been providing a number of leading pioneer in the trend of models, whether it is half a century ago the first pioneering the VJ-2 Jeepster, is still stunning in environment-friendly Jeep ® Treo, the world’s No one vendor can provide off-road vehicles such as Jeep ® brand as a wealth of product line. All in all, Jeep ® as it was born in 1941, when it was, and always will, with its versatile ability to attract people’s attention and inspire their inspiration.
Jeep ® Assembly (Camp Jeep ®) History
Speaking of Jeep ® Assembly, would have to put the clock to point the remote of the last century 50’s, first time in history gave birth to a symbol of adventure, freedom and the Jeep ® Carnival Carnival. Jeep ® Carnival’s success spawned a Jeep ® Assembly. The first session of the Jeep ® General Assembly in 1995 in the Jeep ® brand’s hometown – the United States was founded. Thereafter, an annual Jeep ® General Assembly, have attracted hundreds of thousands of Jeep ® owners and fans of the participation and attention.
Whether it is unique in Utah red rock desert scenery, the mountains of Europe, as the world’s most successful activities of the owners of a single brand, with infinite magic Jeep ® Assembly (Camp Jeep ®) has been attracting the world Jeep ® owner’s soul. Even for those who have never participated in the activities of car owners, has become the world Jeep ® owner of Sacred heart of the Jeep ® Assembly, has always been is a Jeep ® owner, as well as the ultimate test of their car and the Jeep ® brand is indisputable a manifestation of loyalty. In addition, it is also the world’s Jeep ® vehicle owners the largest gatherings.
In 2007, the rage, Jeep ® General Assembly came to the ancient Orient. The first Jeep ® China of the General Assembly a total of 718 Jeep ® vehicles, and the Jeep ® more than 2,800 fans gathered together, and their enthusiasm is not only fully reflects the Jeep ® brand’s unique and powerful cultural forces, more people have seen the spirit of Jeep ® yearning and pursuit.
In October 2008, Jeep ® at its second meeting held in China, and formally changed its name to Jeep ® heroes will, into the more Chinese elements, is a brand new Jeep ® and cultural interpretation. 2008 Jeep ® Heroes will link in with more exciting and the scene is set to allow more off-road enthusiasts to fully experience the Jeep ® off-road spirit of hardcore.
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